Sign from a Beijing Supermarket

Posted on August 8, 2011 by Andy Deemer

We haven’t seen this Jingkelong supermarket sign ourselves, but reader Randi sent it in, adding, “Apparently, their marketing strategy is to appeal to customers at two different ends of the spectrum — or maybe this is a brilliant plan to encourage people with a bad habit to try to offset its effects.” Classic.

膨化食品 (Pénghuà shípǐn) is actually just junk food. If you’re really looking for ready rocks, ask for “可卡因” (Kěkǎyīn).

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One Response to Sign from a Beijing Supermarket

  1. Richard says:
    August 9, 2011 at 10:49 am

    wonderful descriptor for junk food and how it makes your body feel

    Reply

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